About
About Us
#TheLAXStore is a new e-commerce project conceived as a space for discovery, research, and curated style. More than a traditional online store, it is a platform dedicated to exploring emerging trends, showcasing a refined selection of contemporary brands, and offering a distinctive point of view on modern fashion.
As the official home of 1er Etoile, #TheLAXStore reflects a vision that blends craftsmanship with innovation. The platform will continue to evolve with the introduction of new designers, carefully selected labels, and a curated range of unique vintage pieces—creating a dialogue between past, present, and future.
At the heart of this project lies 1er Etoile, a line dedicated to refined, contemporary elegance. Rooted in the tradition of tailoring, the collection focuses on both made-to-measure and tailor-made creations, designed to enhance individuality through impeccable fit and meticulous attention to detail.
Created for a confident, modern woman, 1er Etoile celebrates a bold and super feminine identity—one who knows how to dare, who plays with fashion and styling, and who moves effortlessly between statement looks and timeless elegance.
The collection is inherently versatile: while perfectly suited for ceremonies and formal occasions, it truly comes to life through its more vibrant expressions—cocktail dresses, evening pieces, and striking silhouettes designed for special events and unforgettable moments. Many styles can also be reinterpreted and styled for more everyday occasions, from social gatherings to informal outings.
Most garments are crafted from the finest silks and distinctive fabrics, often produced in limited editions, giving each piece a unique and exclusive character. Alongside its bespoke essence, the line also includes a more accessible selection dedicated to cocktail wear, evening looks, and special occasions.
Beyond what is presented online, 1er Etoile offers an exclusive tailor-made service, where each garment is developed in close collaboration with the client—resulting in truly personal pieces, crafted with the utmost care and precision.